Aurora is a Brazilian family owned company that stands out for its history of almost 70 years.
Since 1946, Aurora imports and distributes premium international market leading fine foods and drinks brands. Aurora’s has four marketing divisions that understand the dynamics and strategic opportunities each market demands: Fine Foods, Confectionery, Wines, and Spirits & Liqueurs. All divisions partner with and share the Sales, Import, Logistics, IT and Human Resources structures to ensure efficiency and a good quality of service.
The Spirits & Liqueurs division enjoys a marketing team and an on premise staff focused on the main on-trade accounts in São Paulo (metropolitan area and countryside), Rio de Janeiro, Belo Horizonte, Salvador, Brasilia, Recife, Curitiba and Fortaleza.
Inovini, Aurora’s Wine division was established in August of 2009 and consists of marketing professionals and two sales teams: a retail sales team focused on premium wine shops and another team focused on on-trade wine & foodservice accounts. Inovini’s most intense coverage areas are São Paulo (metropolitan area and countryside), Rio de Janeiro, Belo Horizonte, Curitiba and Brasília.
Both the Confectionery and the Fine Foods divisions, in which Aurora enjoys a leading position in Brazil, benefit from a specialized marketing team and share a wine & foodservice sales team dedicated to bars, restaurants and hotels.
Aurora has its own sales force, covering the Brazilian market, through wholesalers, sub-distributors, Key Accounts and sales to retailers in general. The merchandising team reaches Brazil’s major cities, actively promoting Aurora’s brands and products in medium and major supermarket chains and delicatessen stores.
The planning and execution of each brand’s distribution strategy is the result of the joint effort of the marketing areas and the brand owners.
Aurora totals a number of 180 employees allocated between its main office in São Paulo and its distribution center located at the Anhanguera Highway. This DC features a storage area of over 6,000m2 and cool chambers to keep all products in their appropriate temperatures. In 2015, in order to improve service to the north and northeastern regions a branch office was opened in Espirito Santo State.
Aurora’s commitment to an efficient customer service, professional ethics and consistency over time is part of its core values.